|
Financial Development |
|
Partnering with the Red Cross and its
powerful brand connects your company to an
organization that people all over the world
trust to help save lives, respond to
disaster, and to increase their personal
safety and security within their community.
Cause marketing is one of the fastest
growing types of outreach today. Consumers
are outspoken about their support and are
clearly following through in their buying
behavior. Why should you partner with the
American Red Cross?
- We are America’s favorite charity.
The favorability rating of the American
Red Cross is 82%, the highest
favorability rating among national
charities.
- The American Red Cross directly
touches the lives of one out of five
Americans.
- The Red Cross has valuable brand
equity. It is one of the top three most
recognized brands in the world. Take
this test. Name the four brands you
think are the most recognized in the
world. Red Cross will be more noticeable
than at least two of them.
How can you partner with the American Red
Cross?
- In recent years, corporate America
has embraced cause-related marketing as
an effective business building
technique. The Centennial Chapter of the
American Red Cross seeks to form
mutually beneficial, long-term
partnerships with businesses that can
offer revenue sharing opportunities,
visibility and credibility.
For more information about how your
company can partner with the Centennial
Chapter of the American Red Cross, please
contact Erin Mounsey.
Let’s talk about:
Sponsorships, Co-Branding Products and
Services, Licensing, Sales Promotions,
Providing Safety Products as Advertising
Specialties for Customer Loyalty,
Recognition for Philanthropic Investments,
Donations of Products and Service, and
Employee Involvement.
Let’s Do Business! |